Kyungdong Navien announced on the 28th that it has selected Lim Young-woong, a singer who is active by winning as Jin in'Mr. Trot', as the exclusive model of the premium hot water mat brand'Navien Mate'.
Lim Yeong-woong plans to visit the public through digital advertisements in Kyungdong Navien from September ahead of the hot season for hot water mats.
Also, Kyungdong Navien continues to advertise products such as condensing boilers and hot water mats, continuing its relationship with actor Yoo Ji-tae, who has been with him for five years since 2016.
In particular, Kyungdong Navien plans to showcase its existing model Yoo Ji-tae and new model Lim Young-woong on different channels in order to expand consumer-friendly communication from the middle-aged to the younger generation.
Kim Si-hwan, director of marketing for Kyungdong Navien, said, “Actor Yoo Ji-tae with a family and exemplary image and Young-woong Lim, a singer with an honest and straight-forward image, resemble Kyungdong Navien's brand orientation.” “This season,'Navien Mate, when the two models will work together to communicate with various generations. 'I have high expectations for the campaign,” he said.
[News Inside reporter Taeyoung Kim news@newsinside.kr]
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