'Vulcan' Na Hoon-ah took first place in the singer's brand reputation in October 2020 in Big Data after hitting BTS and Lim Hero.
The Korea Corporate Reputation Research Institute analyzed 168,915,428 singer brand big data from September 24, 2020 to October 24, 2020, and analyzed consumer's brand participation, media, communication, and community. In September 2020, it increased by 32.71% from 127,284,784 singer brand big data.
The Singer Brand Reputation Index extracts singer brand big data that shows sound sources loved by consumers, analyzes consumer behavior, classifies it into participation value, communication value, media value, and community value, and uses positive and negative ratio analysis and reputation analysis algorithm. This is an analyzed indicator. Brand reputation analysis allows you to find out who, where, how, how, why, and who talk about your brand.
May 10, 2020 Singer brand reputation 30th rank Na Hoon-a, Bulletproof Boy Scouts, imyoungung, Black, Pink, NCT, youngtak, Lim Chang-jung, rivers Daniel, IU, yichanwon, Oh My Girl, presentation, Girlfriend, Seventeen, (female) children, jangminho , Joy, Taeyeon, IZone, Twice, Gain Song, Dongwon Jung, Hwasa, EXO, Bumjun Jang, Red Velvet, Heejae Kim, Mamamoo, Baekhyun, and Haye Song.
No. 1, Na Hoon-A brand was analyzed as a brand reputation index of 17,027,294 with participation index 6,257,989 media index 3,391,753 communication index 3,532,997 community index 3,844,555. The Na Hoon-ah brand was newly included in the singer's brand reputation analysis.
2nd place, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand was analyzed as a brand reputation index of 16,698,674 as the participation index 4,068,836 media index 4,207,060 communication index 4,063,060 community index 4,359,718. Compared to the brand reputation index of 22,550,007 in September, it fell 25.95%.
The third place, Lim Young-woong brand, was analyzed as a brand reputation index of 12,663,664 with the participation index 5,017,027 media index 1,882,503 communication index 2,808,942 community index 2,955,192. Compared to the brand reputation index of 10,439,938 in September, it rose by 21.30%.
The 4th place, Black Pink (Jiji, Jenny, Rose, Lisa) brand was analyzed as a brand reputation index of 11,740,474 with participation index 2,531,274 Media index 1,980,892 Communication index 3,629,656 Community index 3,598,652. Compared to the brand reputation index of 9,601,636 in September, it rose 22.28%.
In the fifth place, the NCT brand was analyzed as a brand reputation index of 10,815,826 with a participation index of 2,576,191, a media index of 1,738,213, a communication index of 3,401,660, and a community index of 3,099,763. The NCT brand was newly included in the singer brand reputation analysis.
"As a result of the analysis of singer brand reputation in October 2020, Na Hoon-ah ranked first," said Chang-Hwan Koo, director of the Korea Corporate Reputation Research Institute. Analyzing the singer brand category, it increased 32.71% from 127,284,784 singer brand big data in September 2020. Looking at the detailed analysis, brand consumption increased by 42.80%, brand issues increased by 42.01%, brand communication increased by 17.34%, and brand diffusion increased by 31.15%.
"Na Hoon-a brand jumped to No. 1, BTS brand 2nd and Lim Herod 3rd place. Na Hoon-a brand was being consumed in various channels as'Tess Hyung!' gained explosive popularity. BTS brand was 'Dynamite' attracted record interest on YouTube, and the Lim Youngwoong brand was consistently gaining popularity from entertainment to sound sources."
[News Inside reporter Taeyoung Kim news@newsinside.kr]
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