As a result of the big data analysis in September 2020, the singer's brand reputation was analyzed in the order of 1st place, 2nd place BTS, and 3rd place Black Pink.
The Korea Corporate Reputation Research Institute analyzed 127,284,784 singer brand big data from August 25, 2020 to September 26, 2020, and analyzed consumer's brand participation, media, communication, and community. In August 2020, the number of singer brand big data 167,302,895 decreased by 23.92%.
The Singer Brand Reputation Index extracts singer brand big data showing sound sources loved by consumers, analyzes consumer behavior, categorizes it into participation value, communication value, media value, and community value, and uses positive and negative ratio analysis and reputation analysis algorithm. It is an analyzed indicator. Brand reputation analysis allows you to find out who, where, how, how, why, and who talk about your brand.
September 2020 July Singer brand reputation 30th ranking Bulletproof Boy Scouts, imyoungung, Black, Pink, IU, rivers Daniel, youngtak, Oh My Girl, yichanwon (girls) kids, bright, girlfriend, Jessie, Rigid, eyes circles, Seventeen, EXO, Jang Min-ho, Red Velvet, Baekhyun, Baek Ji-young, Twice, Taeyeon, Cheongha, Mamamoo, Sunmi, Apink, Song Ga-in, ITZY, Joy, and Rain were analyzed in this order.
The first place, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand was analyzed as a brand reputation index of 22,550,007 as the participation index 5,923,484 media index 4,447,168 communication index 6,778,876 community index 5,400,479. Compared to the brand reputation index of 16,410,548 in August, it increased by 37.41%.
The second place, Lim Young-woong brand, was analyzed as a brand reputation index of 10,439,938 with the participation index 4,683,889 media index 1,691,291 communication index 2,534,869 community index 1,529,889. Compared to the brand reputation index of 12,257,963 in August, it fell by 14.83%.
The 3rd place, Black Pink (Jiji, Jenny, Rose, Lisa) brand was analyzed as a brand reputation index of 9,601,636 with a participation index of 1,592,828, a media index of 1,460,525, a communication index of 3,424,287, a community index of 3,123,995. Compared to the brand reputation index of 17,480,886 in August, it fell 45.07%.
4th IU brand while participating media index Index 1,789,403 686,534 1,517,219 communication index was analyzed by Community Index 1863057 5856213 Brand Reputation Index. Compared to the brand reputation index of 6,529,379 in August, it fell 10.31%.
5th, Kang Daniel's brand was analyzed as a brand reputation index of 5,569,211, with the participation index of 766,887, the media index of 341,876, the communication index of 2,877,709, the community index of 1,582,739. Compared to the brand reputation index of 11,066,757 in August, it fell 49.68%.
"As a result of analyzing the brand reputation of singers in September 2020, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand ranked first, said the head of the Korea Corporate Reputation Research Institute. In August 2020, singer brand big data decreased by 23.92% compared to 167,302,895. In a detailed analysis, brand consumption decreased by 10.77%, brand issues decreased by 56.49%, brand communication increased by 2.07%, and brand diffusion decreased by 10.70%." .
Then, "BTS brand jumped to No. 1, with Lim Young-woong brand 2nd and Black Pink brand 3rd. The BTS brand surpassed 400 million views on YouTube with'Dynamite'. Among the previous K-pop music videos, It reached 400 million views the fastest. The Black Pink brand was constantly attracting attention with'how you like that'. The Lim Young-woong brand is increasing brand consumption with'Only believe me, I wish'."
The Korea Corporate Reputation Research Institute (http://www.rekorea.net Director Chang-Hwan Koo) analyzes brand big data to identify changes in brand reputation.
The brand reputation survey 8 2020 May 25, from September 2020 August bulletproof Boy Scouts, imyoungung, Black, Pink, IU, rivers Daniel, until the 26th youngtak, Oh My Girl, yichanwon (girls) kids, bright, girlfriend, Jesse, Dongwon Jung, IZone, Seventeen, EXO, Minho Jang, Red Velvet, Baekhyun, Jiyoung Baek, Twice, Taeyeon, Cheongha, Mamamoo, Sunmi, Apink, Gain Song, ITZY, Joy, Rain, Park Jinyoung, Haze, Lee Lee, It was made with brand big data analysis on Kim Hee-jae, Zico, Kyuhyun, Sandeul, Paul Kim, Baek Ye-rin, Jeon So-mi, Changmo, Bolred Adolescence, Oban, Akdong Musician, Solji, Jang Beom-jun, Ha Hyun-woo, Park Hye-won, Mark Top, and Standing Egg. .
[News Inside reporter Taeyoung Kim email@example.com]
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