Black Pink surpassed BTS and Lim Young-woong and took the top spot as a result of the August big data analysis of the singer brand reputation.
The Korea Corporate Reputation Research Institute analyzed 167,302,895 singer brand big data from July 22 to August 22, and analyzed consumers' brand participation, media, communication, and community. In July 2020, it increased by 32.50% from 126,268,057 singer brand big data.
The Singer Brand Reputation Index extracts singer brand big data showing sound sources loved by consumers, analyzes consumer behavior, categorizes it into participation value, communication value, media value, and community value, and uses positive and negative ratio analysis and reputation analysis algorithm. It is an analyzed indicator. Brand reputation analysis can help you find out who, where, how, how, why, and who talk about your brand.
August singers brand reputation 30th ranking Black, Pink, Bulletproof Boy Scouts, imyoungung, rivers Daniel, IU, red velvet, youngtak, bright, yichanwon, Oh My Girl, stern, (female) children, eyes circles, tree Weiss, exo, Seventeen , Jesse, Taeyeon, Jang Minho, Jung Dongwon, Park Jinyoung, Cheongha, Girlfriend, Mamamoo, Baekhyun, Rain, ITZY, Kim Heejae, Joey, and Song Gain.
No. 1, Black Pink (Jiji, Jenny, Rose, Lisa) brand participation index 3,088,816 media index 3,789,767 communication index 5,048,938 community index 5,553,365, brand reputation index 17,480,886 was surveyed. Compared to the brand reputation index of 11,279,288 in July, it rose 54.98%.
2nd place, BTS (RM, Suga, Jin, J-Hope, Jimin, V, and Jungkook) brand participation index 3,794,382 media index 4,094,143 communication index 4,318,721 community index 4,203,301, brand reputation index 16,410,548 appeared. Compared to the brand reputation index of 12,110,094 in July, it increased by 35.21%.
Third place, the brand of Lim Young-woong, the participation index 5,487,548 media index 3,659,264 communication index 1,953,542 community index 1,157,609, and brand reputation index 12,257,963 revealed. Compared to the brand reputation index of 11,426,057 in July, it rose 7.28%.
The 4th place, Kang Daniel's brand, was analyzed as a brand reputation index of 11,066,757 with a participation index of 1,325,033, a media index of 3,853,165, a communication index of 3,201,603, a community index of 2,686,956. Compared to the brand reputation index of 6,731,129 in July, it rose 64.41%.
5th IU brand while participating media index Index 1,580,252 2,465,282 1,224,137 Community Index Communication Index 1259708 6529379 was brand reputation index. Compared to the brand reputation index of 5,556,211 in July, it rose 17.51%.
"As a result of the singer brand reputation analysis in August 2020, Black Pink (Joo Ji, Jenny, Rose, Lisa) ranked first," said Koo Chang-Hwan, director of the Korea Corporate Reputation Research Institute. It increased by 32.50% from 126,268,057. According to the detailed analysis, brand consumption decreased by 9.11%, brand issues increased by 122.58%, brand communication increased by 20.77%, and brand spread increased by 25.01%."
"As the Black Pink brand jumped to No. 1, the BTS brand ranked 2nd and the Lim Youngwoong brand ranked 3rd. The Black Pink brand is setting an unrivaled record on YouTube with'How You Like That'.' In addition, it recorded the highest ranking in the history of K-pop girl groups on the Billboard chart, and the BTS brand was attracting consumer interest with'Dynamite, Poetry for Little Things, ON'. We are raising the brand reputation with'The Story of Old Couples'," he added.
[News Inside reporter Taeyoung Kim news@newsinside.kr]
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